My SMALL book review for this month is…

Brand Royalty, How the world’s top 100 brands thrive and survive, by Matt Haig. AVAILABLE FROM BORDERS IN BIRSTALL.

Rating: Out of 10 I would have to say an 8

Description: A very good read for brand managers, pr practitioners, marketers and business leaders. The book examines and explains how the top brands created their identity and continue to protect/increase market share. An easy read for those interested in brand identity – let’s face it in today’s world who wouldn’t be?

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