Snow, snow and franchises…at least the kids are having fun:)


Lots and lots of snow outside (16” deep in some parts) and the kids are playing in the garden because the schools are closed. I’m however, inside producing a media campaign using both traditional media and online media channels to push a client’s new route to market – franchise!

This morning I’ve already produced media information for the franchise titles x 2…produced 800 words for an opinion piece – once the client approves it of course – and a series of media announcements for different media targets, which incorporate national, regional and local newspapers and interest magazines.

All this by the way has only been possible after I’ve spent a couple of hours reading about, and researching the history and future of franchises!

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