It’s starting to take shape:)…


What started off as an idea for a short article on ‘What is a brand’ has now turned into a feature. Moreover, thanks to two PR brands – one home grown in the UK and the other State-side, the feature could easily turn into to a book! It certainly would if more industry professionals [like you] were willing to take part – hint, hint:)

Anyway, i wanted to blog about my progress and hopefully encourage you ‘the reader’ to add a comment on: What is a brand? How do you create a brand? How do you protect it once you’ve created it? What’s your best brand and which one would you never go without?

Well, best get back to it and thanks for all the direct messages so far – brilliant insight:)

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