If ever you wanted reassurance that your creative mind was still generating brilliant ideas then there is no better way than having your ideas TWOC – sorry, mirrored by the big agencies who claim to be the best of the best!
That’s what happened to me. I was asked out of the blue to attend an interview. I was successful because I was asked to come back to attend a second interview that would involve a pitch based on a client the agency interviewing me had won.
I attended the second interview and pitched my ideas to the board. After the interview I was informed that although my interview and the pitch went very well my application had been unsuccessful. In fact, I later heard that the agency who interviewed me had redrawn the job because none of the reported six interviewees had been successful at the final stage.
Six months on however, I was trawling the internet – as you do – and found the idea I had pitched, for the client they had won being launched. So platen in fact they had changed nothing – nothing at all!
But you know what? It just proves that the big agencies who claim to be the best of the best are, because they understand creativity when they see it and are big enough to exploit brilliant ideas when they’re presented to them!!