Is Facebook the metaphorical meteorite condemning other social media platforms to the proverbial ice age – or is there room on this planet for all?
So far I’ve come to realise that there are three camps; one pro Twitter, one pro Facebook, and those, like me who believe there’s a place for both – neither one, in my view, is the be all and end all – especially as a corporate communications tool.
Currently there are more than 500 million Facebook users compared to just over 250 million tweeples. But there’s also a cross-section of supporters that use both Facebook and Twitter; and let’s not forget about LinkedIn. I myself have a mash-up of social media platforms, including social networking platforms, Facebook, Twitter and LinkedIn.
I also use flickr.com, YouTube and WordPress. But then the good thing about Facebook or say Twitter, compared to these platforms is Facebook and Twitter can host video, images and text, whereas the others are limited in their individual offering – nonetheless, each one has benefits which can be used to support both personal results and commercial gain.
So, are you a fan of Facebook or a hardened Tweeter who refuses to accept Facebook’s self proclaimed supremacy over the others? Or as the 500 million users may claim: “for all others, the end is nigh!”
One point to note is that Twitter does have a dependency for ‘add-on’ apps, such as Twitpic and Twitlonger, whereas Facebook is more flexible and doesn’t depend on external apps to give it flexibility – saying that though if I could only pick one social networking platform it would be Twitter – sorry Facebook, sorry LinkedIn.
It will be interesting to watch social media (with an emphasis on social networks) develop – currently each one serves as an excellent public engagement tool, with its very evolution propelling digital pr and the other creative industries, and the media into a more exciting, demanding and challenging times, in which only the those who understand and really embrace social media’s importance will survive and evolve!
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