Former pr director , Jason Kelly, launches own brand relations, public relations and social media freelance consultancy.
Called ‘…talktojason’ (tTj), the new Yorkshire-based consultancy will have a heavy focus on ‘ideas innovation’ across traditional, digital and social media channels.
Said Jason: “The pr industry is full of agencies looking for extra resource to support client accounts or win new business.
…tTj is a full-service consultancy, offering services such as crisis and issues planning, brand architecture, media relations and social media management and offers services to agency clients and direct to brand owners.
Its creative approach has already helped Jason secure its first competitive pitch, which will see him providing social media activity and crisis and issues management to one of the UK’s leading leisure companies.
“The pitch was won because of the way …tTj approaches ideas innovation and how it sets performance indicators. A key indicator for the agency is to offer services that provide a real ‘measurable’ ROI – this is easily done through practical creative.
“At the start of every new client relationship key objectives are set, which must then be achieved over an agreed period of time” added Jason.
Jason also believes the success of …tTj will be down his associations with other creative agencies; with a number of relationships already being established with some of the region’s best performing and best known advertising and marketing firms.
…tTj is a hybrid freelance consultancy offering the complete brand relations, public relations and social relations mix to clients operating within the business to business, business to consumer and the third-sector.