Ever been in that situation, you know the one – you’re with a client and you have either identified that they should be using social media, or, your client asks you: “should we be using social media?”
Well, I was in that situation recently and this is the question I asked my new client:
“How many of your customers use social media?”
This question was quickly followed by:
“How many of your potential customers use social media?”
Of course, my client couldn’t answer these questions without estimating, so my follow-up statement was even more direct:
“To be honest, the question isn’t if your audience use social media – that’s a given! The question should be, why don’t you?”
I know, they sound like a prudent – ‘great’ – client, and they are!