It doesn’t have to be one or the other – believe it or not, they both get on!
And how many times have you heard: “because you do; it’s the future” every time you ask: why”? Trust us, it annoys us too, because even we get told this!
The fact is, traditional (offline) communications can support your digital (online) communications – and both, yep, both, if planned correctly are great for SEO.
The point to any communications campaign, which is designed to reach a particular audience type is knowing who and why – the answers to these two questions then dictates ‘how’ – should it be traditional…digital, or a mix of both?
So, there you go – we wanted to put the record straight.
Like to know more? …talktojason ;)