Case study: driving regional awareness


Driving regional awareness

Our client: A creative marketing agency

Need: Generate regional awareness programme for their automotive client

Objectives: Primary – Generate awareness for new model. Secondary – Help drive footfall and clickfall

Plan: Introduce a targeted campaign aimed at local commuters living and working within the region by joining forces with key regional not-for-profit organisation.

Channels: Social media, website and regional digital and traditional media

Campaign creative: Generate awareness by encouraging commuters to not use their cars! Want to know why? Get in touch and we’ll happily explain everything ;)

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