Pro-tect Alarms gets an SEO boost


Campaign: Raise awareness for client’s new self-install house alarm in-line with other supportive channels.

Client: Pro-tect Alarms

Product launch: HomeAlert

Objective: Support PageRank programme with a mix of PPC and organic SEO strategies

Online campaign: Be #Alarmed with @Pro-tectAlarms #HomeAlert

Channels: A mix of offline and online

The Approach:

Phase1: Understand online reach

Phase2: Understand offering and audience

Phase3: Agree messaging and approach

Phase4: Implement online campaign using a mix of social platforms and offline channels

 

Example: Blogger outreach

 

Picture by imwellconfused.me.uk / @hooker1uk

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With huge thanks to @missielizzie

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Pro-tect Alarms self-install HomeAlert wireless burglar alarm
Pro-tect Alarms self-install HomeAlert wireless burglar alarm

Click on the image to find out more about HomeAlert

Result, widespread organic coverage supporting a PPC campaign helping to increase the client’s overall PageRank.

Campaign status: On-going

Like to know how give your client’s SEO a boost?  or looking to improve your PPC campaign? …talktojason

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