Panash talktojason


Panash, a Leeds-based music, photography and entertainment company has recruited brand relations, public relations and social relations consultant, Jason Kelly, to help it develop its brand proposition and increase audience engagement for each of its three core business offerings.

Based at the stunning grade-2 listed Leventhrope Hall, just 10 minutes from Leeds city centre, the Panash mix incorporates @PanashMusic, @PanashPhoto and @PanashEvents

@PanashMusic works with aspiring and established musicians; @PanashPhoto offers state-of-the-art photography studios and services set against a stunning backdrop of formal gardens and historic architecture; @PanashEvents offers specialist event services across the personal, corporate and third-sectors.

Panash recruited Jason to help deliver a mix of brand relations; public relations and social relations to help them increase their audience reach, build and then maintain a strong communications process, as well as helping Panash redefine and reposition its brand propositions.

“Working with Panash will be an exciting opportunity to really push the creative boundaries that exist within the entertainment sector. I’m including a number of programmes designed to improve audience engagement, increase online and offline reach and ultimately create a resilient brand identity across each of the firm’s service groups”. Stated Jason.

“We approached Jason to help us achieve objectives that would enable us to engage with much wider audiences across the music, photography and event sectors.

“Jason will be focusing on generating campaign ideas, implementing communication strategies and increasing our audience reach and our overall marketing success, working with both Panash directly and the musicians who we work with.

“We are already impressed with the ideas Jason has put in place and with his recommendations so far.” Stated Aly from Panash.

Using a mix of services, Jason will implement a number of joined up campaigns, including using new social reach programmes, new organic SEO strategies and a mix of traditional and digital media relations campaigns, which will include the launch of the firm’s first online media studio to support organic SEO and media relations. A new strategy to help Panash redevelop its brand propositions is also being implemented.

If you, or your client is looking for brand relations, public relations or social relations activity …talktojason