One of York’s newest and biggest county shows, Southbank Spring Fair, picks BrandRelationsTTJ to support its offline and online communications and marketing activity.
Southbank Spring Fair will launch it’s very first event this year and promises to be a fun-packed day, showcasing food and drinks from a range of artisan producers in and around York. The event will also showcase a number of craft stalls selling a wide range of unique gifts to help people remember their visit. A number of fun attractions for children of all ages to enjoy will also be available.
BrandRelationsTTJ will use its event management experience and brand relations skills to develop a marketing and communications framework to help Southbank Spring Fair become an annual event in York’s social calendar, helping to attract visitors and traders alike.
Activity will include a full communications and marketing mix, involving brand relations, social relations, a regional media programme and a digital campaign to build a strong online presence. There will also be a number of traditional programmes introduced to support the online activity and drive footfall to the event.
“We need to be really creative if we are going to get people to give-up their bank holiday and spend the day at a completely new fair. Southbank Spring Fair promises to be an exciting event and we can’t wait to get started.” Stated Jason