#4 basic rules

When it comes to creating a brand there are #4 basic rules:


#1 Think simplicity

Resist the habit of over thinking the basic concept. Don’t confuse your audience


#2 Be clear

Develop a clear brand identity and brand messaging. Marry the creative to the practical


#3 Be honest. It really is the best policy

Tell it like it is and don’t make false brand statements. It will haunt you in the end


#4 Know your audience

Get your insight right and the brand will follow. Just because you think it’s a good idea…


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