Pro-tect Alarms gets an SEO boost

Campaign: Raise awareness for client’s new self-install house alarm in-line with other supportive channels. Client: Pro-tect Alarms Product launch: HomeAlert Objective: Support PageRank programme with a mix of PPC and organic SEO strategies Online campaign: Be #Alarmed with @Pro-tectAlarms #HomeAlert Channels: A mix of offline and online The Approach: Phase1: Understand online reach Phase2: Understand offering and audience…

Spanish and Germans driving into York by the SEAT of their pants

Soon York will be experiencing another invasion, but this time it won’t be by the Romans. Instead it will be by the Spanish and Germans in the form of the new Leon Xperience by SEAT.   Best known for its history and its character, York attracts tourists, artists, and street performers from around the world…

Is it wrong?

Is it wrong to be having too much fun employing and working with over twenty strategically selected bloggers to help impact on an upcoming campaign? The campaign is geared towards helping my client, Pro-tect, establish brand recognition for it’s new home alarm system called HomeAlert. At this point I would try to pimp the product,…

Clients talk about Jason

It’s one thing for me to rave on about how great I think I am, but it’s a lot more interesting (and honest) to hear from other people whose opinions really matter. So, here’s some very kind feedback that I received from people working in different industry sectors. Thank you by the way!   If you fancy…

Securahomes goes on the acquisition trail

Domestic alarm technology company, Securahomes, intends to invest heavily over the next five years to acquire alarm companies to increase its share of the UK domestic alarm market.   Martin Mann, the company’s Managing Director states: “We have already established a large customer-base in the UK, but we now want to increase our overall market…

Winning with Kids and with your client :)

Don’t you just love it when a media plan comes together? I do, which is why I loved it when a client agreed to a media strategy that resulted in a double-page spread in the Yorkshire Post Saturday magazine, while also hitting the social media world. So if you, or your client have got something…

Why clients #talktojason ;)

It’s what my valued clients say that matters. Here are a few statements from some great clients. Please note, that at no time did money change hands – honest ;) “Jason has a genuine passion for the work that he does, very good at thinking on his feet.” Mike Ashton “Jason was an extremely creative and…

Don’t you just love it when a ‘media relations’ plan comes together?

After reassuring a client (brand communications agency) that my media relations approach would work very well for their client, not only to create a big bang affect, but to also maintain media longevity, the whole campaign did, as promised, come together like a well-rehearsed orchestra! In this case my client is a North Yorkshire-based brand…

Great feedback

We always get good feedback from our valued clients – even great feedback – so it would be really egotistic of us if we kept showing off about it. But sometimes, when a client goes to so much effort to make a comment on our creative, we just have to acknowledge it. And there is…