Is it wrong?

Is it wrong to be having too much fun employing and working with over twenty strategically selected bloggers to help impact on an upcoming campaign? The campaign is geared towards helping my client, Pro-tect, establish brand recognition for it’s new home alarm system called HomeAlert. At this point I would try to pimp the product,…

Villa Parade didn’t blame ‘social media’

Villa Parade didn’t blame social media, but a mix of unforeseeable actions which snowballed and created an impossible situation.   A recent news piece appeared in an online travel site stating that Villa Parade blamed social media (TripAdvisor) for its demise. But according to Villa Parade its social media strategy helped expand its customer base…

What the client wants the client gets…

Client: “Can you get us in the Telegraph & Argus Newspaper so we can promote our Bradford-based acquisition programme?” …tTj: “Yep!” Read all about them in today’s T&A newspapers.   Bradford-based technology firm, Securahomes, wanted to get media coverage across the Bradford business community and asked if ..tTj would be able to secure a mention…

Securahomes goes on the acquisition trail

Domestic alarm technology company, Securahomes, intends to invest heavily over the next five years to acquire alarm companies to increase its share of the UK domestic alarm market.   Martin Mann, the company’s Managing Director states: “We have already established a large customer-base in the UK, but we now want to increase our overall market…

Helping your client look good in the local media

When online fashion house, FashionPony wanted to make a lot of noise about their collaboration with Capital FM breakfast show presenter, Jojo, they needed to get more than just a press release in the local media. Campaign brief: FashionPony had teamed up with breakfast show presenter, Jojo, to create a new fashion label and they…

Winning with Kids and with your client :)

Don’t you just love it when a media plan comes together? I do, which is why I loved it when a client agreed to a media strategy that resulted in a double-page spread in the Yorkshire Post Saturday magazine, while also hitting the social media world. So if you, or your client have got something…

From small acorns do two great brand propositions grow.

It seems only yesterday that I became involved in a new retail start-up. Well, in fact it was just under four months ago. But already, the pace of trading has been so much that now we have four regular market outlets, with a further two on the way with additional venues agreed for Christmas. We…

My top ten tips for starting a business

I thought I knew all there was about running a business until I co-launched SticksArtStonesonline.com. For years I have been, and will continue to work as a consultant, helping clients engage with their audiences. But it wasn’t until I launched my own small retail business, with my father-in-law and business partner, Dave, (with the help…

Ian proves it’s good to talktojason

 Brand relations, public relations and social relations consultancy, …talktojason, hunts down Ian Hastings as its new hunter-gatherer. Ian brings many years business development experience across the business-to-business and business-to-consumer sectors, working with established brands, such as office space services provider, Regus. “Working within a consultancy role for …talktojason promises to be a lot of fun…

Fancy winning a free holiday?

Need a holiday or fancy a romantic break, or even a golfing holiday? Villa Parade are giving one lucky Facebook and Twitter friend the chance to win an amazing holiday. Plus, everyone who joins them on Facebook and Twitter will get £50, VP holiday vouchers. Click the image for full details and good luck ;)

Happy as pigs in muck :)

Can’t say too much at this stage, other than: ‘It’s official, …talktojason – the PR agency and Kanjo Ltd bring home the best Bacon :D Creativity mixed with strategy equals campaign excellence :D

Traveldudes one week villa parade holiday competition

When it comes to online social media campaigns it’s very much a case of experience mixed with knowledge! Villa Parade’s current social media competition is the hottest travel topic on the web – you could say it’s so social the entire travel community is tweeting or posting about it – and for good reason. Our…