Pro-tect Alarms gets an SEO boost

Campaign: Raise awareness for client’s new self-install house alarm in-line with other supportive channels. Client: Pro-tect Alarms Product launch: HomeAlert Objective: Support PageRank programme with a mix of PPC and organic SEO strategies Online campaign: Be #Alarmed with @Pro-tectAlarms #HomeAlert Channels: A mix of offline and online The Approach: Phase1: Understand online reach Phase2: Understand offering and audience…

Spanish and Germans driving into York by the SEAT of their pants

Soon York will be experiencing another invasion, but this time it won’t be by the Romans. Instead it will be by the Spanish and Germans in the form of the new Leon Xperience by SEAT.   Best known for its history and its character, York attracts tourists, artists, and street performers from around the world…

Is it wrong?

Is it wrong to be having too much fun employing and working with over twenty strategically selected bloggers to help impact on an upcoming campaign? The campaign is geared towards helping my client, Pro-tect, establish brand recognition for it’s new home alarm system called HomeAlert. At this point I would try to pimp the product,…

Newly launched men’s depression charity, Muted …talktojason

Nottingham-based charity, Muted, is working with brand relations, public relations and social relations consultant, Jason Kelly (…talktojason) to help raise national awareness for depression almost men and for the services it offers to suffers and their loved ones.     Muted (Men Understanding Treating and Experiencing Depression) was set up two years ago by its…

What the client wants the client gets…

Client: “Can you get us in the Telegraph & Argus Newspaper so we can promote our Bradford-based acquisition programme?” …tTj: “Yep!” Read all about them in today’s T&A newspapers.   Bradford-based technology firm, Securahomes, wanted to get media coverage across the Bradford business community and asked if ..tTj would be able to secure a mention…

Helping your client look good in the local media

When online fashion house, FashionPony wanted to make a lot of noise about their collaboration with Capital FM breakfast show presenter, Jojo, they needed to get more than just a press release in the local media. Campaign brief: FashionPony had teamed up with breakfast show presenter, Jojo, to create a new fashion label and they…

Winning with Kids and with your client :)

Don’t you just love it when a media plan comes together? I do, which is why I loved it when a client agreed to a media strategy that resulted in a double-page spread in the Yorkshire Post Saturday magazine, while also hitting the social media world. So if you, or your client have got something…

Why the Leeds legal community are becoming brand owners

If you work in the Leeds legal community you will appreciate just how competitive the industry has become. Nowadays legal clients have access to so much information and are approached from so many directions that they are very well-informed, and often listen to those firms who shout the loudest. But when it comes to being…

Ian proves it’s good to talktojason

 Brand relations, public relations and social relations consultancy, …talktojason, hunts down Ian Hastings as its new hunter-gatherer. Ian brings many years business development experience across the business-to-business and business-to-consumer sectors, working with established brands, such as office space services provider, Regus. “Working within a consultancy role for …talktojason promises to be a lot of fun…