#RIPTwitter

#RIPTwitter: Reports of site’s death greatly exaggerated as boss Jack Dorsey defends changes  Fears of Twitter changing to display tweets in no order erupted after a number of users were given access to the new system. As an expansion of the ‘While you were away’ feature seen by users for the past year, the update…

Pro-tect Alarms gets an SEO boost

Campaign: Raise awareness for client’s new self-install house alarm in-line with other supportive channels. Client: Pro-tect Alarms Product launch: HomeAlert Objective: Support PageRank programme with a mix of PPC and organic SEO strategies Online campaign: Be #Alarmed with @Pro-tectAlarms #HomeAlert Channels: A mix of offline and online The Approach: Phase1: Understand online reach Phase2: Understand offering and audience…

Spanish and Germans driving into York by the SEAT of their pants

Soon York will be experiencing another invasion, but this time it won’t be by the Romans. Instead it will be by the Spanish and Germans in the form of the new Leon Xperience by SEAT.   Best known for its history and its character, York attracts tourists, artists, and street performers from around the world…

Is it wrong?

Is it wrong to be having too much fun employing and working with over twenty strategically selected bloggers to help impact on an upcoming campaign? The campaign is geared towards helping my client, Pro-tect, establish brand recognition for it’s new home alarm system called HomeAlert. At this point I would try to pimp the product,…

Newly launched men’s depression charity, Muted …talktojason

Nottingham-based charity, Muted, is working with brand relations, public relations and social relations consultant, Jason Kelly (…talktojason) to help raise national awareness for depression almost men and for the services it offers to suffers and their loved ones.     Muted (Men Understanding Treating and Experiencing Depression) was set up two years ago by its…

Big Brand Theory: Elle.com Social Strategies

I came across this piece about Elle’s social relations strategy and wanted to share. Elle is world’s largest fashion magazine and is available in over 60 countries. The publication boasts over 3 million likes on its UK Facebook account and 2.28 million followers on Twitter. Even the publication’s G+ page has over three million followers. And in May…

What the client wants the client gets…

Client: “Can you get us in the Telegraph & Argus Newspaper so we can promote our Bradford-based acquisition programme?” …tTj: “Yep!” Read all about them in today’s T&A newspapers.   Bradford-based technology firm, Securahomes, wanted to get media coverage across the Bradford business community and asked if ..tTj would be able to secure a mention…

Helping your client look good in the local media

When online fashion house, FashionPony wanted to make a lot of noise about their collaboration with Capital FM breakfast show presenter, Jojo, they needed to get more than just a press release in the local media. Campaign brief: FashionPony had teamed up with breakfast show presenter, Jojo, to create a new fashion label and they…

Winning with Kids and with your client :)

Don’t you just love it when a media plan comes together? I do, which is why I loved it when a client agreed to a media strategy that resulted in a double-page spread in the Yorkshire Post Saturday magazine, while also hitting the social media world. So if you, or your client have got something…

Why clients #talktojason ;)

It’s what my valued clients say that matters. Here are a few statements from some great clients. Please note, that at no time did money change hands – honest ;) “Jason has a genuine passion for the work that he does, very good at thinking on his feet.” Mike Ashton “Jason was an extremely creative and…