When an idea becomes a reyt good idea

Jason Kelly co-launches @ReytGoodAles for reyt good folk As well as my day job (…tTj) I am also involved with another ‘reyt’ good business called @ReytGoodAles – for reyt good folk! Although in its infancy, what started as a fun opportunity is becoming a Yorkshire brand in it’s own right, attracting more and more attention from folk…

Pro-tect Alarms gets an SEO boost

Campaign: Raise awareness for client’s new self-install house alarm in-line with other supportive channels. Client: Pro-tect Alarms Product launch: HomeAlert Objective: Support PageRank programme with a mix of PPC and organic SEO strategies Online campaign: Be #Alarmed with @Pro-tectAlarms #HomeAlert Channels: A mix of offline and online The Approach: Phase1: Understand online reach Phase2: Understand offering and audience…

Spanish and Germans driving into York by the SEAT of their pants

Soon York will be experiencing another invasion, but this time it won’t be by the Romans. Instead it will be by the Spanish and Germans in the form of the new Leon Xperience by SEAT.   Best known for its history and its character, York attracts tourists, artists, and street performers from around the world…

Is it wrong?

Is it wrong to be having too much fun employing and working with over twenty strategically selected bloggers to help impact on an upcoming campaign? The campaign is geared towards helping my client, Pro-tect, establish brand recognition for it’s new home alarm system called HomeAlert. At this point I would try to pimp the product,…

Newly launched men’s depression charity, Muted …talktojason

Nottingham-based charity, Muted, is working with brand relations, public relations and social relations consultant, Jason Kelly (…talktojason) to help raise national awareness for depression almost men and for the services it offers to suffers and their loved ones.     Muted (Men Understanding Treating and Experiencing Depression) was set up two years ago by its…

Helping your client look good in the local media

When online fashion house, FashionPony wanted to make a lot of noise about their collaboration with Capital FM breakfast show presenter, Jojo, they needed to get more than just a press release in the local media. Campaign brief: FashionPony had teamed up with breakfast show presenter, Jojo, to create a new fashion label and they…

Winning with Kids and with your client :)

Don’t you just love it when a media plan comes together? I do, which is why I loved it when a client agreed to a media strategy that resulted in a double-page spread in the Yorkshire Post Saturday magazine, while also hitting the social media world. So if you, or your client have got something…

From small acorns do two great brand propositions grow.

It seems only yesterday that I became involved in a new retail start-up. Well, in fact it was just under four months ago. But already, the pace of trading has been so much that now we have four regular market outlets, with a further two on the way with additional venues agreed for Christmas. We…

Why clients #talktojason ;)

It’s what my valued clients say that matters. Here are a few statements from some great clients. Please note, that at no time did money change hands – honest ;) “Jason has a genuine passion for the work that he does, very good at thinking on his feet.” Mike Ashton “Jason was an extremely creative and…